Time After Time CapsuleInternational Art Project by Sebastian Masuda
On view through September 13, 2015
Visitors to Midtown East may see a familiar, friendly feline on the edge of Dag Hammarskjold Plaza on the corner of 47th Street and Second Avenue.
Artist Sebastian Masuda, in collaboration with Japan Society, Friends of Dag Hammarskjold Plaza, and NYC Parks brings a nine-foot tall, translucent sculpture in the shape of Hello Kitty packed full of personal objects collected from everyday New Yorkers. A creation of Masuda, a Japanese artist and an instigator of Japan’s craze over kawaii (cute) culture gone global, Time After Time Capsule is part of an ongoing, multi-city participatory project with similar capsules displayed around the world. In each location, Masuda plans a series of children and family workshops collaborating with the community to create colorful objects using their personal items and donated objects from Masuda’s 6%DOKIDOKI fashion and accessories store. The objects are then used to fill the time capsule sculpture. All sculptures will be united in 2020 in Tokyo to mark the Tokyo Olympics, bringing together the contained memories from all the participating cities.
Time After Time Capsule launched on April 29 with the second rotation of Japan Society’s exhibition Life of Cats: Selections from the Hiraki Ukiyo-e Collection, on view through June 7.
Upcoming Dates to Add Objects to Time After Time Capsule:
Sunday, August 2, 1–5PM
Sunday, August 30, 4–6PM
For updates, please visit Sebastian Masuda's Facebook page.
Hello Kitty was introduced by parent company Sanrio in Japan in 1974 and the United States in 1976. She has since become a global pop icon and marketing phenomenon and is often referenced as an ambassador of kawaii culture.
Sebastian Masuda (b. 1970, Chiba, Japan) is an artist and director of the concept shop 6%DOKIDOKI. He was involved in the world of contemporary art in the late 1980s, leading an avant-garde performance group. In 1995, Masuda opened 6%DOKIDOKI as a field of artistic expression in the Harajuku district of Tokyo, Japan. His vision spread not only within the shop, but also into the larger culture, first in Japan and then worldwide, most notably, as embraced by American Pop star Gwen Stefani. Masuda has created campaigns and kawaii (cute) visuals for some of Japan’s top brands, designed sets for film and theater, and helped to launch the career of kawaii superstar Kyary Pamyu Pamyu. Kyary’s videos, with art direction and set design by Masuda, have received over 200 million views on YouTube. As a pioneer of "kawaii culture," Masuda speaks internationally at museums, conferences and other events proposing Japanese pop culture to the rest of the world with the message, “Always hold a revolution in your own heart.”