Innovators Network

Casey Caplowe - Chief Creative Officer & Co-founder, GOOD

Casey Caplowe is the creative director and co-founder of GOOD, an integrated media company for people who want to live well and do good.  Built as a collaboration of individuals, businesses, and nonprofits pushing the world forward, GOOD launched in 2006 with its magazine and soon followed with a website, videos, and events.

The flagship magazine was named one of the hottest magazine launches of 2006 by Media Industry Newsletter, and won four Folio: Magazine awards and two National Magazine Award nominations in 2008.

As a co-founder and creative director, Casey helped develop the editorial vision for all of GOOD’s efforts and oversees the look, feel, and voice of the brand and all of its products.

The design and visual identity which Casey leads at GOOD been widely recognized and acclaimed. In its first year, the magazine was nominated for National Magazine Award for Best Overall Design, and earned second place in the Cooper Hewitt People’s Choice Design Awards of 2008.

With a focus and passion for visual communication, Casey co-created the “Transparency” section of the magazine, which explores data and information through visual explorations. This section also garnered a National Magazine Award nomination for Best Section in 2008, and has since expanded past the magazine into The GOOD Sheet project in the fall of 2008 and more and more interactive projects online.
Working across media, Casey has also helped develop GOOD’s unique style of online videos, and directed the redesign of the GOOD website, With this and other projects Casey is helping to lay the foundation for a more open and collaborative future of the brand.

Prior to GOOD, Casey worked on two concurrent start-up apparel ventures with his father. He graduated from Brown University and grew up in Virginia.

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