Japan's First Official Minister to Promote Popular Culture Globally Introduces New Strategy

The "Cool Japan" Strategy: Sharing the Unique Culture of Japan with the World

Monday, January 13, 2014, 7:30 pm, at Japan Society


New York, NY -- In 2012 the newly elected Abe administration appointed Tomomi Inada as the first Minister in charge of “Cool Japan” Strategy in an effort to share Japan’s unique food, fashion, and traditional culture globally while also highlighting the country’s hospitality culture and sightseeing opportunities.

In The “Cool Japan” Strategy: Sharing the Unique Culture of Japan with the World, Her Excellency Inada introduces the government’s plan and discusses its goals to revitalize the economy, encourage tourism, and strengthen the country’s cultural and diplomatic ties abroad. Moderated by Reuters Television anchor Fred Katayama, the talk takes place Monday, January 13, at Japan Society.

Agenda: 7:00 pm, registration; 7:30, lecture and Q&A; 8:30-9:00, reception.

Admission: This is a free event open to the public; pre-registration is mandatory. Seating is available on a first come, first served basis. To register or for more information, please email, visit, or call 212-715-1208.

Her Excellency Tomomi Inada serves as Minister in Charge of Administrative Reform, Civil Service Reform, the “Challenge Again” Initiative and “Cool Japan” Strategy, as well as Minister of State for Regulatory Reform. Since 2005, Ms. Inada has been elected to the Japanese House of Representatives 3 times as a representative of Fukui Prefecture. She has served as a member on the Committee on Internal Affairs and Communications, the Committee on Financial Affairs, and as both member and Director of the Committee on Judicial Affairs. Ms. Inada has also served as Chairman of the Federation of Fukui Prefecture LDP Branches. She has held the position of Chairman of the Group on Tradition and Creation since 2006. In September of 2010, Ms. Inada was named Deputy Secretary-General of the Liberal Democratic Party (LDP). She served this role until she became Director of the Judicial Affairs Division of the LDP’s Policy Research Council in October 2012, shortly before being appointed to her current positions in December of 2012. She holds a Law Degree from Waseda University, is a member of the Fukui Bar Association, and is the author of several books.

Fred Katayama is an award-winning anchor for Reuters Television based in New York. He hosts and produces segments on foreign exchange and equities investment strategies for the multimedia financial news platform, Reuters Insider. Prior to Reuters, he worked as an anchor and correspondent at CNN Business News, was a business and general news reporter for CBS's Seattle affiliate, KIRO-TV, and was a correspondent at “Japan Business Today,” an NHK production that aired daily on CNBC. While reporting for NHK, he won the Asian American Journalists Association's national award in 1994 for a humorous piece on executives competing in the food industry. He most recently won an AAJA award for newsroom leadership in 2004. He serves on the board of directors of the Japan Society and the U.S.-Japan Council.

Founded in 1907, Japan Society is a world-class, multidisciplinary hub for global leaders, artists, scholars, educators, and English and Japanese-speaking audiences. At the Society, more than 100 events each year feature sophisticated, topically relevant presentations of Japanese art and culture and open, critical dialogue on issues of vital importance to the U.S., Japan and East Asia. An American nonprofit, nonpolitical organization, the Society cultivates a constructive, resonant and dynamic relationship between the people of the U.S. and Japan.

Japan Society is located at 333 East 47th Street between First and Second avenues (accessible by the 4/5/6 at 42nd Street-Grand Central Station or the E and M at Lexington Avenue and 53rd St.) For further information call 212-832-1155 or visit

This event is supported by Citi, Deloitte, United Airlines, Mizuho Financial Group, Toyota Motor North America, and WL Ross & Co. LLC.

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Media Contacts:
Shannon Jowett, 212-715-1205,
Kuniko Shiobara, 212-715-1249,

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